LIPING ZHANG
About Community, Audience, Context
Reflections about the audience
In my opinion, there are three types of "audience", which correspond to different ways of viewing.
The first type of audience is just simply watching the art piece. Look only at the surface of things or simply picture talking with limited mental activity. Like a bystander.
The second type of audience is interested in watching the art piece. They will be attracted by the art piece itself. There will be interaction between their mind and the art piece.
The third type of audience will resonate with the art piece. Not just the interaction between them and the art piece. They also have their own understanding, opinions and reflections about the art piece.
There is no absolute barrier between different types of audiences. Only different life experiences and educational levels lead to different inner demands.
First of all, if one cares about art, he will care about the art works. Otherwise, even if the art works are consciously placed in the public place, it will also be ignored. The premise of audience's concern about the art works is there is a certain intersection between them and the artist. The artist expresses the audience's inner appeal or the audience thinks the artist expresses their inner appeal. Therefore, art works are not completed by artist alone. Once they are separated from artist and enter the public's vision, their original meaning has changed. Through viewing, experiencing, thinking and responding. On the one hand, art works can extend rich and diverse meanings, on the other hand, audience and artist have also communicated with each other.
Museums, Artists & Collecting
How is the museum environment designed to codify the visitors’ experience?
In modern society, with the improvement of people's material and spiritual living standards and the gradual awakening of self-consciousness. Design viewpoints and techniques for meeting basic functional requirements has gradually unable to satisfy people’s demands of higher-level human nature in the process of experience.
In architectural design, think and study the visitors' experience. On the one hand, it reflects the trend of the times, on the other hand, it emphasizes people-oriented. It is also an issue that must be paid attention to when architectural design develops to a certain stage. Museum architecture naturally has the basic function of guiding people to experience the past and the future. It also determines the importance of grasping and utilizing visitors' experience in the design process.
Designing visitors' behavior.
Most companies or teams think their work is over after they have designed a museum and landed on the ground, but it's not. A well-developed design company or team will certainly want to know the visitors' experience in the future.
Cultivate a breakthrough in traditional design concept.
Some Museum designs focus on the design of exhibition space but neglect the visitors' experience. Designers need to think from a different perspective, so the content of the design will become more novel and unique. Consider more about the design of visitor experience, focusing not only on space, but also on the specific behavior patterns of visitors.
Importance of experience.
The word design has been closely associated with human experience since its creation. Experience design is the design itself, especially in environmental design. A good museum design must have a unique experience mode and even a unique communication mode.